"Bruno" premieres in Spain, London, Paris

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"Bruno" premieres in Spain, London, Paris

Sacha Baron Cohen, center, flanked with models, in character in "Bruno", arrives for the premiere of "Bruno" in Paris, Monday, June 15, 2009.

British actor Sacha Baron Cohen (C) takes the BULL by the horns at the premiere of his new film 'Bruno', in Madrid.

The anatomically correct bull suit was his latest promotional gimmick.

Cohen's film 'Borat' grossed close to 300 Million from box office, DVD sales and TV deals.

Just when you thought Sacha Baron Cohen couldn't get any weirder, he dons his Queen's Guard duds for the premiere of "Bruno" in London. Watch those crown jewels, buster!

Whoa, hold onto your hat there! Bruno arrives for the premiere.

"Bruno" (the character) surrounded himself with a phalanx of models ...

... both male and female.

Celebrities were suspiciously absent from this event, perhaps sensing they'd be upstaged. But Cohen's fiancee Isla Fischer supported her sweetheart at the premiere.

Mohamed al-Fayed, who owns Harrods department store, arrived. (His son Dodi was killed with Princess Diana in a 1997 car crash.)

Nigella Lawson, food goddess, was on hand too.

Sacha Baron Cohen strips down as his naked alter ego -- the flamboyantly gay Austrian fashionista Bruno -- for the July cover of GQ magazine.

Sacha Baron Cohen, center, flanked with models, as character in "Bruno", arrives for the premiere of "Bruno" in Paris, Monday, June 15, 2009.

The actor-comedian's 2006 movie, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," was a surprise box-office hit.

After the release of the Borat film, he announced that because the public had become too familiar with the characters, he would retire Borat and Ali G.

Polish-born director Roman Polanski arrives for the premiere of "Bruno."

Baron Cohen staged an elaborate prank at the recent MTV Movie Awards. In character as Bruno, he descended from the ceiling on a wire in a fake mishap that ended with his bare hindquarters in rapper Eminem's face. Eminem stormed off in a huff, but later said he was in on the joke.

His new film, "Bruno," is scheduled for release July 10.

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British actor Sacha Baron Cohen (C) takes the BULL by the horns at the premiere of his new film 'Bruno', in Madrid.

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