Jermaine Dupri has accomplished a lot in the span of 25 plus years, but that doesn’t mean he’s slowing down.
The So So Def Recordings founder established the Atlanta-based record label in 1993, well before he celebrated his 25th birthday. Since he’s behind the success of such acts as Usher, Kris Kross and helped Mariah Carey cement a comeback in the early aughts, it may seem as if he’s hit his peak.
But according to American-Belarusian entrepreneur, Gary Vaynerchuk, the best has yet to come for Dupri.
“Even though many of the previous years have been your year!! 2020 is going to be your year!” Vaynerchuk wrote in a direct message sent to Dupri around the holidays.
Dupri shared a screenshot of the message with his Instagram followers Tuesday. He told Vaynerchuk, “no one has ever told me that.”
“No ones said it cause you have accomplished so much,” the New York Times best-selling author replied to the music producer.
“One of the many questions I’m always asked, what else is there for you to do ? (My answer is) Answer the call of those that believe the best is yet to come ,” Dupri captioned the exchange.
Although Dupri has received such honors as being inducted into the Songwriters Hall of Fame and receiving the Masked Award at the United Negro College Fund’s annual gala, the producer is not slowing down his career.
Recently, he produced the single “Don't Waste My Time” from longtime collaborator Usher and singer Ella Mai. It peaked at no. 6 on the Billboard R&B/Hip-Hop Digital Song Sales chart.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.