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Oprah Winfrey and Weight Watchers have just announced a partnership.
The billionaire bought a 10 percent stake in the company and also joins the Weight Watchers board of directors. That 10 percent stake cost Winfrey more than $43 million.
The Weight Watchers home page currently features a picture of Winfrey with a statement she wrote: "I'm ready. Are you? Come join me."
The former talk show host will make appearances for the company and will also help develop programs and initiatives throughout the five-year partnership.
Shortly after details about the deal were released, the company's shares dramatically increased.
Talk about the Oprah effect!
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