The happenings at Colony Square are a sign of the times. Experiential retail is hot and something big is going down ( or up) in Midtown.
The new sign telling you exactly where you are is just the start.
This weekend, Colony Square unveiled its MIDTOWN installment at the corner of Peachtree and 15th Streets.
The 8-feet tall letters, a collaboration between North American Properties (NAP), Midtown Alliance and Rick Sheppard of MacroTek , are designed to establish a sense of place and build awareness of the Midtown brand as the cultural core of the city.
Read More about the new Colony Square:
What should go in the new Colony Square?
While Midtown has flourished in the past decades, according to Mark Toro, managing partner of NAP, Colony Square has lagged behind.
NAP purchased the towers in December for more than $160 million. In July 2018, Colony Square will re-open as a pedestrian friendly, mixed-use space with upgraded retail and restaurants. There will also be events such as outdoor movie screenings and art exhibitions.
NAP is the company behind Atlantic Station and Avalon , so we can expect the new Colony Square to have a similar philosophy and aesthetic.
Colony Square, a development of two office towers, retail space and residential condos was ahead of its time when it was built in the 1960s. It was the first mixed-use development in the Southeast.
Atlantans are invited to take ownership of the new space by posting pictures of themselves interacting with the giant letters to hashtag #Iammidtown and offering ideas for Colony Square with hashtag #ReimagineCS.
Here is a look at how some locals are enjoying the fun:
