Matt Lauer is the latest casualty among high-profile men in media to be accused of inappropriate sexual behavior.

And while NBC executives have said it was the first complaint against Lauer in his 20 years as an anchor on the “Today” show, it seems Lauer’s questionable behavior was always hiding in plain sight.

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Katie Couric, Lauer’s former co-host stated plainly on a 2012 episode of Bravo TV’s “Watch What Happens Live” that Lauer had a bad habit of getting handsy with her.

During the show segment called "Plead the Fifth," host Andy Cohen asked Couric to reveal Lauer's most annoying habit (Click here to see the video). 

“He pinches me on the ass a lot,” said Couric.

At the time, the Huffington Post appeared to be the only news outlet to report Couric’s comments made on live television.

On Wednesday, Lauer, 59, was fired. NBC News Chairman Andrew Lack issued a memo to employees saying that a complaint filed earlier this week led to a review of Lauer’s behavior and the results represented a "clear violation of our company's standards."

Sources told Page Six that the complaint was from a female staffer who said Lauer allegedly sexually assaulted her during the Sochi Winter Olympics in 2014.

While details of the complaint haven’t been revealed by the network, Lack indicated that there was reason to believe Lauer’s behavior may not have been an isolated incident.

In recent years, despite a decrease in his likeability rating among viewers, Lauer had one of the most lucrative contracts in morning television, according to the Hollywood Reporter,