Posted Tuesday, March 27, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog

Atlanta-based Turner Sports next month is introducing a new streaming sporting events service, dubbing it "Bleacher Report Live."

Among its first offerings: UEFA Champions League and UEFA Europa League (soccer), NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross and World Arm Wrestling League.

It will be free through June. Pricing otherwise hasn't been announced. There will be a blend of subscription and per-event pricing.

"As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials," said David Levy, President of Turner.  "When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network."

ESPN next month is also launching its own sports-streaming subscription service priced at $4.99 per month that will feature thousands of live games and events, including baseball, hockey, college football, basketball, tennis, rugby, and cricket.

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