The Bert Show gets five-year contract extension

Originally posted Friday, July 27, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog

The Bert Show, which began in 2001 with Bert Weiss at the helm, has been given a five-year contract extension with Atlanta-based Cumulus Media, guaranteeing its place on the dial through 2023.

Heard locally on Q100 where the show is headquartered, it's also on 16 other stations in syndication including Nashville and Indianapolis.

It's clear the show's hometown is its strongest market in terms of size and revenue. It's consistently top 3 in key demographics and often No. 1. The show, which recently added two new members to its primary cast Davi Crimmins and Moe Mitchell, has gone through a fair share of changes in recent years but Weiss has managed to keep the ship operating.

“Cumulus [and predecessor Susquehanna] has supported me and had a hand in the Bert Show for 17 years,” Weiss texted me this morning. “Super supportive. They’ve entrusted me to follow my gut and they’ve supported everything I’ve needed. it was an easy decision.”

The show entered syndication in 2010 but Weiss acknowledged that it’s gotten more difficult to add affiliates in recent years.

It has been in large markets in the past such as Dallas and D.C. but hasn't been able to grab a toehold. Most of its current affiliates are in places like Dothan, Ala. and Grand Forks, N.D.