Posted Friday, May 11, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog
Atlanta-based Adult Swim's biggest show in its history "Rick & Morty" was just rewarded with a massive pick up commitment of 70 episodes.
This is for a show, which premiered in 2013, that has aired only 31 to date.
It's now a cultural phenomenon, going far beyond just TV ratings, especially among Millennials.
The sci-fi animated series is about a nutty genius scientist who takes his reluctant grandson on crazy adventures across the universe.
The Rickmobile, a "Rick & Morty" pop-up shop, will return for a country-wide tour beginning Thursday, May 17 in Atlanta from 5 to 8 p.m. at New Realm Brewing, 550 Somerset Terrace NE #101. More tour dates here.
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