Just like a fairy godmother waving her wand, at the stroke of midnight, a new Taylor Swift video arrived.

The new single from the pop superstar, “ME!,” is a giddy duet with Brendon Urie of Panic! At the Disco, a worthy partner vocally and stylistically.

As usual with Swift, the immediate theme is metamorphosis, showcased at the beginning of the major-production video with a creepy snake (her “Reptutation” motif) self-combusting into a batch of butterflies.

Does this mean the old Taylor is back?

Nah, and she shouldn’t be, because even though “ME!” doesn’t stray from her sweetest spot - it’s a classic earworm with an unshakable chorus - Swift continues to explore and expand.

The video is a beauty, kicking off with a goofy fight (in French!) between Swift and Urie (and in front of the children - her adorable cats - no less!) before Swift snaps into Taylor Performance mode. She twirls with a cadre of dancers clad in Skittles colors, Urie floats down - Mary Poppins-like - with an umbrella, and more cute cats make cameos.

Get ready to hear the breezy song a few billion times this summer.

About the Author

Keep Reading

"G.R.I.T.S." is a drama about three young Black women in Memphis chasing their dreams. It stars (from left) Aja Canyon as Francis, Jasmine Sargent as Keisha and Ashanti Harris as Ty. (Courtesy of ALLBLK)

Credit: ALLBLK

Featured

Travelers wait in Concourse F, the international terminal, at Hartsfield-Jackson airport in Atlanta on Wednesday, June 4, 2025. (Arvin Temkar / AJC)

Credit: arvin.temkar@ajc.com