Artist and businessman Sean "Diddy" Combs - who has been making headlines lately with his stated goal of becoming the Carolina Panthers' new owner - made Christmas merry and bright when he surprised his kids with a puppy.

"Daddy is magic!" he exclaims in the video clip that captured the moment. Overcome with joy, the puppy's new owners scream and cry.

Watch it here:

After the Panthers' current owner, Jerry Richardson, announced plans to sell, Diddy responded with a succinct tweet: "I would like to buy the Panthers. Spread the word. Retweet!"

Richardson announced the impending move in a statement that did not mention recently reported allegations that accuse him of making sexually suggestive comments and a racial slur .

Diddy didn’t mention them either but said he wanted to make history as an African American NFL owner.

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