Atlanta Buzz

Atlanta people and places

Beauty site confuses Oprah and Whoopi Goldberg, makes $20K apology

That awkward moment when a beauty site thought Whoopi Goldberg was Oprah Winfrey turned into a positive after profuse apologies that were graciously accepted - and the site pledged $10,000 donations each to the charity of both women's choice.

MORE: Watch Stacey Dash read mean tweets backstage at the Oscars

Atlanta activist blasts Chris Rock’s Oscars monologue


Goldberg joined her "View" co-hosts via satellite to discuss the gaffe. She didn't seem too put out.

"I feel pretty good if you're comparing me to Oprah," Goldberg said. "It could have been a lot worse!"

That's not me!

Told of Total Beauty's charitable pledge, she shrugged.

"They don't need to do that," Goldberg said. "People make mistakes all the time. Come on, it was an honest mistake. We both look good!"

Winfrey was shown in a photo laughing it off, too.

Total Beauty invites other outlets to join their charitable campaign, posting:

"You caught our error. Using this ‪#‎ Oscars‬ ‪#‎ SNAFU‬ as an opportunity to make a difference, we're donating $10k to Whoopi Goldberg & Oprah Winfrey's charity of choice. We invite BuzzFeed, USA TODAY,Entertainment Tonight, The Independent, Cosmopolitan, Variety, Newsday,, The Huffington Post, ABC News, Hollywood Life, Daily Mail, Tech Insider, Mashablee, Bustle, The Wrap, Essence, Refinery29 to match our donation. Let's act together."


Recommended for you

Recommended for you

Recommended for you

Most read

  1. 1 Days after announcing new hire, Atlanta Mayor takes back job offer
  2. 2 3 arrested, 1 sought in staged slip-and-fall accident ring
  3. 3 UGA grad missing in Loganville, believed to be abducted

About the Author

Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for

More from AJC