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Slutty Vegan, celebrities team up to give away free food today

Aisha “Pinky” Cole started Slutty Vegan as a mobile food service before it opened a brick-and-mortar store in Atlanta's Westview neighborhood in 2019.

High-profile figures rally around owner Pinky Cole's community support efforts

Pinky Cole, the owner of popular West End vegan eatery Slutty Vegan, is teaming up with some famous names to give away free food today.

Lala Anthony, Ludacris, Gabrielle Union Wade and Chris Paul are contributing to the giveaway “in support of (Cole’s) business, and her community impact,” according to a press release.

Food will be provided from noon-7:30 p.m. at 1542 Ralph David Abernathy Blvd. SW. Cole said masks will be provided to those standing in line and social distancing will be strictly enforced.

Slutty Vegan Ménage à Trois is a plant based patty loaded with vegan bacon and shrimp, topped with lettuce tomato and special sauce. Photo credit- Mia Yakel.
Slutty Vegan Ménage à Trois is a plant based patty loaded with vegan bacon and shrimp, topped with lettuce tomato and special sauce. Photo credit- Mia Yakel.

Cole told The Atlanta Journal-Constitution that she wanted to do something for Slutty Vegan customers to thank them for their support after a glut of negative reviews were left on the restaurant’s Yelp and Google Business pages.

The reviews came after the restaurant announced in mid-June that it was teaming up with Atlanta eatery Big Dave's Cheesesteaks to provide Rayshard Brooks' family with life insurance, a new car, and full scholarships to Clark Atlanta University. Brooks was fatally shot by Atlanta police officers June 12 in the parking lot of a south Atlanta Wendy's.

Rayshard Brooks' wife Tomika Miller, left, with Slutty Vegan owner Pinky Cole and Big Dave's Cheesesteaks owner Derrick Hayes.
Rayshard Brooks' wife Tomika Miller, left, with Slutty Vegan owner Pinky Cole and Big Dave's Cheesesteaks owner Derrick Hayes.

Following the support for Brooks' family, Slutty Vegan also faced some backlash for a social media post in early June saying that it would no longer provide free meals for police officers in the wake of the killing of George Floyd. Floyd was killed by Minneapolis police officers on May 25, sparking protests across the globe.

Cole said it wasn’t until she helped Brooks’ family, however, that the negative reviews were posted.

At the end of May, Slutty Vegan and Impossible Foods partnered to serve thousands of burgers to City of Atlanta first responders, including police officers, fire stations and waste management facilities.

Cole said more than 18,000 positive reviews were left on Slutty Vegan’s Yelp and Google pages in a 72-hour period following the negative reviews left on the pages.

She said the celebrities who are supporting today’s food giveaway reached out to her after hearing news of the negative review campaign.

In addition to her work with Brooks' family and first responders, Cole has also provided vegan burgers to a senior care facility, surprised a grandmother who survived breast cancer with free food and helped pay the tuition of 30 Clark Atlanta students.

She said she’s also partnering with Big Dave’s Cheesesteaks owner Derrick Hayes to provide every black man in the U.S. with life insurance. The initiative is slated to begin in August.

Slutty Vegan opened its brick-and-mortar location in early 2019 after operating for several months as a mobile food truck.

The restaurant quickly drew lines snaking down the block, offering a plant-based burger and fries menu with suggestive concoctions like the Ménage à Trois, a vegan patty loaded with vegan bacon and shrimp, and a messy mix of lettuce, tomato and special sauce.

Slutty Vegan also quickly became a fan of high-profile figures, including Atlanta Mayor Keisha Lance Bottoms, Tyler Perry, Tamar Braxton, actress Taraji P. Henson, Da Brat and T.I.

A location in Edgewood will open "any day now," Cole said, with a location in Jonesboro to follow on July 11.

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