Eater Atlanta reports that Gus's World Famous Fried Chicken is opening today in the mall at Peachtree Center .
The Memphis-based restaurant chain known for it's crispy, spicy, bronze-crusted fried chicken has expanded to 10 locations in four states, including Austin, Texas and Oxford Mississippi. Atlanta will be the first Georgia location, with plans for more stores in St. Louis, Los Angeles, Philadelphia and Chicago, among other cities.
The original Gus's was founded three generations ago in Mason, Tennessee, about 40 miles northeast of Memphis, according to an article earlier this year in The Commercial Appeal about its new owner, Wendy McCrory, and her plans to take Gus's nationwide.
John T. Edge, director of the Southern Foodways Alliance , is quoted in the piece, with a word of caution about translating Southern fried chicken beyond the South.
“The South is a boneyard littered with previous attempts,” Edge said. “The knowledge accumulated and expertise nurtured in the South doesn’t always translate beyond the South.”
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