One of the original tenants at The Battery at SunTrust Park has shuttered.
Feed Fried Chicken and Such closed at the end of December, Tomorrow’s News Today first reported. The restaurant, from chef and owner Marc Taft, opened in August 2017 and offered buckets of chicken, fried chicken tenders, Nashville hot chicken and other Southern staples, as well as healthier options including grilled chicken and salads.
“We just don’t have traffic,” Taft said of the reason for the closure.
“When we’re trying to build a brand, we thought it was a great launching pad,” he said about the decision to select the Battery for the first Feed location, which has since expanded to Huntsville, Alabama.
Southern Fried Hospitality, Taft’s restaurant group, also has plans for additional Feed locations in Peachtree Corners and at the Halcyon development in Forsyth County, slated to open later this year. Taft said those projects are moving forward.
“We had to make decisions based on the brand. We didn’t want to jeopardize them for a restaurant that is underperforming.”
In addition to Feed, Taft also owns Brine Seafood Shack at Avalon in Alpharetta and Chicken and the Egg in Marietta.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.
Download the new AJC app. More local news, more breaking news and in-depth journalism. AJC.com. Atlanta. News. Now.
Download the new AJC app. More local news, more breaking news and in-depth journalism.
With the largest team in the state, the AJC reports what’s really going on with your tax dollars and your elected officials. Subscribe today. Visit the AJC's Georgia Navigator for the latest in Georgia politics.
Your subscription to The Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism. Visit the AJC's Georgia Navigator for the latest in Georgia politics.