Dish of the Week: Rainbow bagel at BB's Bagel's

By Allison Gordon

As a devotee of various foodstagrams, I recognized a certain colorful trend on my feed: the rainbow bagel. Millennials like me are obsessed with these cartoonish baked goods, and I had to wonder, do these treats taste as good as they look?

Enter BB’s Bagels, a retro diner in Alpharetta that opens early and serves fresh bagels in addition to regular breakfast fare. The diner has been making these rainbow bagels for a little more than a year after being inspired by a video on Facebook. The rainbow bagels are baked-in house every morning; they usually sell out by 10:00 a.m.

BB’s rainbow bagel is more than its day-glo exterior. The boiled bread is chewy and dense, a perfect bite. But let’s be real. The actual reason I trucked all the way to Alpharetta at 6 a.m. was for the rainbow itself. Eating an edible tie-dye swirl was trippy; deadheads, proceed at your own risk.

BB’s Bagels, 770 McFarland Pkwy., Alpharetta. 770-475-1818, bbsbagels.net.

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Ceudy Gutierrez reads a book to her 2-year-old son, Matias, at their home in Buford, GA, on Tuesday, Nov. 18, 2025. Ceudy Gutierrez is struggling to make ends meet for herself and her three young kids following her husband’s ICE arrest earlier this fall. (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez