Dish of the Week: Rainbow bagel at BB's Bagel's

By Allison Gordon

As a devotee of various foodstagrams, I recognized a certain colorful trend on my feed: the rainbow bagel. Millennials like me are obsessed with these cartoonish baked goods, and I had to wonder, do these treats taste as good as they look?

Enter BB’s Bagels, a retro diner in Alpharetta that opens early and serves fresh bagels in addition to regular breakfast fare. The diner has been making these rainbow bagels for a little more than a year after being inspired by a video on Facebook. The rainbow bagels are baked-in house every morning; they usually sell out by 10:00 a.m.

BB’s rainbow bagel is more than its day-glo exterior. The boiled bread is chewy and dense, a perfect bite. But let’s be real. The actual reason I trucked all the way to Alpharetta at 6 a.m. was for the rainbow itself. Eating an edible tie-dye swirl was trippy; deadheads, proceed at your own risk.

BB’s Bagels, 770 McFarland Pkwy., Alpharetta. 770-475-1818, bbsbagels.net.

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Fulton DA Fani Willis (center) with Nathan J. Wade (right), the special prosecutor she hired to manage the Trump case and had a romantic relationship with, at a news conference announcing charges against President-elect Donald Trump and others in Atlanta, Aug. 14, 2023. Georgia’s Supreme Court on Tuesday, Sept. 16, 2025, upheld an appeals court's decision to disqualify Willis from the election interference case against Trump and his allies. (Kenny Holston/New York Times)

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