Are you the type of person who orders things "Thai hot" and doesn't think a meal is complete without a bottle of Sriracha nearby?
Then Sublime Doughnuts' challenge might just be for you.
Both locations of the doughnut shop will be serving up the Devil Doughnut -- dubbed "the world's hottest doughnut" -- topped with Ghost Pepper-Carolina Reaper Caramel starting today until supplies last.
Buy the doughnut (limit one per person), and share a video of yourself taking a bite using the hashtag #devildoughnutchallenge, and the best video will get a prize (and bragging rights.
Want an idea of exactly how spicy these doughnuts are? Check out a video of the Sublime Doughnuts tasting team trying it out earlier this week. And check out our Instagram account at @ajcdining to see us give it a try later this morning!
Sublime Doughnuts, 535 10th St. NW, Atlanta. 404-897-1801 and 2566 Briarcliff Rd., Atlanta. 404-315-6899. sublimedoughnuts.com/