Hard Rock Cafe Atlanta  is ready to party like it's 1971!

To celebrate the opening of the first-ever Hard Rock Cafe in London on June 14, 1971, Hard Rock Cafe Atlanta is swapping badges for burgers and offering civil servants any Legendary Burger for 71-cents from 11 a.m. to midnight today only.

The restaurant is also hosting a burger eating contest for local firemen, police and ambassadors from 2-4 p.m. in the Velvet Underground. The contest includes teams of Atlanta civil servants competing to win a year of bragging rights and a special trophy. Hard Rock Cafe Atlanta will make donations to each of the participating team’s charity of choice.

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Members of the conversion crew take a break as the main scoreboard is lowered to the floor to be worked on as the arena gets ready for the next concert at State Farm Arena, Thursday, October 2, 2025, in Atlanta. The crew was working on creating a stage for the Friday, Oct. 3 Maxwell concert. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com