Georgia Tech announced Tuesday that Adidas will be the Yellow Jackets’ official supplier of team uniforms, apparel, shoes and accessories through the 2024 season.
The only power-conference school under contract with Russell Athletic, Georgia Tech announced in June it would not renew its contract with its current athletics sponsor after the 2017-2018 academic year.
“Based on our shared values of innovation and excellence, adidas is the ideal partner for Georgia Tech Athletics. We’re thrilled to be a part of the adidas family,” Georgia Tech athletic director Todd Stansburt said in a statement. “We look forward to collaborating with adidas to provide our student-athletes and fans with the most cutting-edge athletic gear in the marketplace and to amplify the Georgia Tech Athletics brand in Atlanta and beyond.”
Adidas and Georgia Tech agreed to a six-year contract effective July 1, 2018.
Here’s what fans and Georgia Tech athletes had to say about the move:
Anyone write an obit for Georgia Tech's Russell Athletic apparel deal? Eulogy? Playing of taps? Celebratory march for adidas?
— Nick Shook (@TheNickShook) August 22, 2017
Georgia Tech is an Adidas school!!!
— Griffen Byrne (@GriffenByrne05) August 22, 2017
Georgia Tech signs with Adidas.... pic.twitter.com/wB7w4PNk9x
— Chad Fields (@CfieldsVFL) August 22, 2017
Another incredible plus to the new Adidas announcement, FANS may actually be able to buy a Georgia Tech jersey that doesn't look like this pic.twitter.com/h8XwNgtcJP
— Jared Halus (@JaredHalusGT) August 22, 2017
Georgia Tech fans will finally get some cool new swag since they will be switching to Adidas as their provider
— Beau Morgan (@squidbilly929) August 22, 2017
Two of my favorites are now strategic partners! Adidas + Georgia Tech athletics. #TogetherWeSwarm #teamadidas #brand https://t.co/4WCAu7WuaE pic.twitter.com/BAaB1Jiymn
— Andy Fritchley (@andyfritch) August 22, 2017