The Salvation Army  launched a campaign against domestic violence using the now infamous black and blue dress as inspiration. 

"Why is it so hard to see black and blue," the text reads over a picture of a woman who appears to be abused.  

According to BuzzFeed, the South African branch of The Salvation Army launched the campaign, but it has been retweeted by other branches like the American and UK versions of the aid society.

About the Author

Featured

Fans celebrate in the stands after Cape Verde defeated Eswatini in a World Cup qualifying soccer match at Estádio Nacional in Praia, Cape Verde, Monday, Oct. 13, 2025, to clinch their qualification for the 2026 World Cup. (Cristiano Barbosa/AP)

Credit: AP