The Salvation Army  launched a campaign against domestic violence using the now infamous black and blue dress as inspiration. 

"Why is it so hard to see black and blue," the text reads over a picture of a woman who appears to be abused.  

According to BuzzFeed, the South African branch of The Salvation Army launched the campaign, but it has been retweeted by other branches like the American and UK versions of the aid society.

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez