Pantone announces 'Greenery' as 2017 color of the year
Pantone, known for its innovative work in color and design, has named "Greenery" its 2017 color of the year.
"This particular green is an unusual color: a combination of yellow and blue, or warmth and a certain cool," Leatrice Eiseman, executive director of the Pantone Color Institute, told The New York Times. "It's a complex marriage."
The company describes the color as a "fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew." The company also said that it "symbolizes (the) reconnection we seek with nature."
Pressman said Greenery "signals vitality, energy and warmth from the sun" and that it represents rebirth and regeneration. The color also reflects a growing movement to protect nature.
"We're more conscious about the environment and protecting the planet," she told CNN.
"We're (even) looking at street art, animation, architecture, movies and headphones," Pressman said. "We capture a snapshot of what's being expressed through color."
The color of the year is said to be selected using instinct more than science, The New York Times reported.
Pantone named two colors the color of the year for 2016: Rose Quartz and Serenity.
