Woodstock police unveil new ‘brand’

A new department patch, uniform and vehicle graphics are part of the Woodstock Police Department’s new brand identity. CITY OF WOODSTOCK

A new department patch, uniform and vehicle graphics are part of the Woodstock Police Department’s new brand identity. CITY OF WOODSTOCK

The Woodstock Police Department has introduced its new brand identity with a new department patch, new uniform and a new vehicle design, with new patrol vehicles to follow later this year.

The new patch, symbolizing a protective shield, features a bald eagle, a banner displaying “With Honor and Courage,” a backing of olive branches, and the departmental core values of integrity, professionalism, service and teamwork, officials said.

The new uniform is all navy and is designed to lessen lower-back stress and adds features to reduce fatigue. New, modern vehicle graphics are a recognizable marking that incorporates the new patch design and increased reflective markings. Later this year, the department will phase in the 2018 Ford Explorer Interceptor as a patrol vehicle, with increased cabin space and better visibility.

“The new brand identity is a reflection of our department: professional, progressive, community-focused, and service-oriented,” said Woodstock Police Chief Calvin W. Moss.

Information: http://bit.ly/2fY3vWk