Georgia and Atlanta should offer $1 billion to convince Amazon to put a new headquarters and 50,000 jobs here, a former top recruiter for the state said.

Seattle-based Amazon sparked a nationwide stir with its proposal to locate a second headquarters campus somewhere in North America.

“You have to put lust in their hearts,” said R.K. Sehgal, a former Georgia commissioner of Industry, Trade and Tourism.

How exactly might we do that? Check his unique ideas (and mine) in my latest Unofficial Business column on MyAJC.com.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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In other Amazon news:

Amazon Buys Whole Foods, Drops Prices

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Morgan County Judge Stephen Bradley speaks at a court hearing regarding Rivian at Morgan County Courthouse in Madison on Wednesday, August 13, 2025. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com

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