The American who became a drug lord in Mexico, a murderous, ruthless smuggler known as "La Barbie" because of his light complexion, blondish hair and green eyes, faced an American court in Atlanta on Wednesday.

Edgar Valdez Villareal, born in Texas and nicknamed La Barbie by his high school football coach, used submarines, aircraft and more prosaic means of transportation to smuggle truckload upon truckload of cocaine from Mexico to metro Atlanta until his arrest in 2010. He sent competitors messages with videos of beheadings and armed his men with military hardware: rocket-propelled grenades, high-caliber automatic weapons, night-vision goggles and more.

He became almost a cult figure in Mexico, as many of the top narcos do, and consorted with some of the most powerful and notorious men in the drug trade there.

On Wednesday, La Barbie stood before a federal judge in Atlanta and pleaded guilty to three counts. He will be sentenced later and is facing life in prison without parole.

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In this file photo from October 2024, Atlanta Braves outfielder Jorge Soler and teammates react after losing to the San Diego Padres 5-4 in San Diego. The Braves and Soler, who now plays for the Los Angeles Angels, face a lawsuit by a fan injured at a 2021 World Series game at Truist Park in Atlanta. (Jason Getz/AJC)

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