Atlanta’s Mountain High Outfitters pokes fun at Patriots in support of Falcons

Football enthusiasts are preparing for the Super Bowl in a variety of ways, and  Atlanta's Mountain High Outfitters in Ponce City Market has joined the fun.

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The retail shop has dedicated its chalkboard, located outside of the building, to this weekend’s big event. Instead of listing the usual sale items, it reads, “Tried to change our passwords to “Patriots” but Gmail said it was TOO WEAK. RISE UP.”

A photo of the sign was posted to the GAFollowers - Everything Georgia Facebook page and has been shared more than 7,000 times in two days.

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Credit: Facebook

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Credit: Facebook

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Sales associate Sydney Ling said the company is showing its support for the Atlanta Falcons as they get ready to go head to head with the New England Patriots this Sunday in Houston's NRG Stadium.

“We were on Google looking for game day signs, and we saw something with similar wording for another sports team. We thought something like that would be cool at a retail store,” said Ling, who drew the sign on Wednesday.

Although she said the message has mostly been met with laughs, not all have been amused.

“Someone knocked the sign over earlier this week,” Ling said. “Other than that, the most damage it’s seen has been from the rain.”

Want an up close and personal view of the board? It’ll be up through Sunday. As for the next message, it all depends on who will take home the trophy.