The official Super Bowl LIII volunteer uniforms have been revealed.
The uniforms, which debuted Sunday at a volunteer kickoff rally at Mercedes-Benz Stadium, are being provided to the 10,000 Super Bowl volunteers by an Atlanta apparel and merchandise agency. The Super Bowl Host Committee named The Icebox the official uniform supplier for its Team ATL volunteer program.
Icebox is producing a collection of apparel, gear and accessories intended to distinguish the workers from fans during the Feb. 3 game. The company demonstrated "vast creativity and ability to deliver unique, quality products within a relatively short timeline," Lee Hendrickson, vice president of community engagement and volunteer programs for the committee, said in a statement.
A piece of the uniform collection is fabric made from recycled plastic water bottles collected from Mercedes-Benz Stadium and Hartsfield-Jackson Atlanta International Airport. Volunteers will receive six components as part of his or her uniform.
Icebox CEO and co-founder, Jordy Gamson, said the uniforms were “designed with a high attention to detail and craftsmanship, but with the understanding that they need to stand out as a recognizable symbol of Atlanta.”
The city's first two Super Bowls were held in 1994 and 2000. Two ice storms hit Atlanta during the more recent event, causing dangerous and icy conditions.
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