Primerica, a financial services company, opened its now Duluth headquarters Friday, a three-story building on Primerica Parkway.

The 365,000-square-foot building with connecting wings will house 1,600 employees and it has the capacity to house 200 additional workers. The building has 58 conference rooms; a theater and adjoining TV studio; a 248-seat café.

Primerica has had its headquarters in Gwinnett County since 1985 and is the county’s fourth-largest private employer.

About the Author

Keep Reading

Bartender Victoria Kuchenoff laughs with a regular customer, Britt Thomason, at Walk On’s Sports Bistreaux at The Battery in Atlanta on Friday, July 11, 2025. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com

Featured

Rebecca Ramage-Tuttle, assistant director of the Statewide Independent Living Council of Georgia, says the the DOE rule change is “a slippery slope” for civil rights. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC