Primerica, a financial services company, opened its now Duluth headquarters Friday, a three-story building on Primerica Parkway.

The 365,000-square-foot building with connecting wings will house 1,600 employees and it has the capacity to house 200 additional workers. The building has 58 conference rooms; a theater and adjoining TV studio; a 248-seat café.

Primerica has had its headquarters in Gwinnett County since 1985 and is the county’s fourth-largest private employer.

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Postcard depicting the predecessor to Hartsfield-Jackson Atlanta International Airport: Candler Field, c. 1927. The city signed a lease with Asa Candler to open the airfield in 1925. (Kenan Research Center at the Atlanta History Center)

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
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Credit: Miguel Martinez-Jimenez