Equifax's controversial handling of a massive data breach is starkly similar to the aftermath of a much earlier incident involving another Georgia based company.

The other company, then known as ChoicePoint, was once part of Atlanta-based Equifax.

Channel 2 Consumer Advisor Clark Howard has the steps you need to take now to keep your identity from being stolen.

The parallels raise questions about disconnects between businesses that are breached and consumers harmed by exposure of their sensitive personal information.

In both cases, Congress is talking tough.

Find out more on the surprising similarities, in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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Andy Starnes, managing partner at Moore Colson accounting and advisory firm, poses for a portrait at the company’s headquarters in Atlanta on Monday, Oct. 20, 2025. (Natrice Miller/AJC)

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Passengers wait at a Delta check-in counter at Hartsfield-Jackson Atlanta International Airport on Friday, Nov. 7, 2025. It was the first day the Federal Aviation Administration cut flight capacity at airports during the government shutdown. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com