Equifax's controversial handling of a massive data breach is starkly similar to the aftermath of a much earlier incident involving another Georgia based company.

The other company, then known as ChoicePoint, was once part of Atlanta-based Equifax.

Channel 2 Consumer Advisor Clark Howard has the steps you need to take now to keep your identity from being stolen.

The parallels raise questions about disconnects between businesses that are breached and consumers harmed by exposure of their sensitive personal information.

In both cases, Congress is talking tough.

Find out more on the surprising similarities, in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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This is a rendering of a proposed student-focused residential tower slated for the Cheetah Lounge site in Midtown. (Courtesy of Core Spaces)

Credit: Courtesy of Core Spaces

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Amy Bielawski, who runs Hare-Brained Productions, prepares to work at a Fall Festival in Stone Mountain on Oct. 4, 2025. Bielawski is worried she may not be able to afford health care through Georgia Access when subsidies expire. (Arvin Temkar/AJC)

Credit: Arvin Temkar/AJC