Equifax's controversial handling of a massive data breach is starkly similar to the aftermath of a much earlier incident involving another Georgia based company.

The other company, then known as ChoicePoint, was once part of Atlanta-based Equifax.

Channel 2 Consumer Advisor Clark Howard has the steps you need to take now to keep your identity from being stolen.

The parallels raise questions about disconnects between businesses that are breached and consumers harmed by exposure of their sensitive personal information.

In both cases, Congress is talking tough.

Find out more on the surprising similarities, in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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Mathew Palmer, a former Delta Air Lines employee, at his home in Atlanta on Thursday, Oct. 9, 2025.  Palmer was fired less than two weeks after writing a post on social media about the assassination of conservative activist Charlie Kirk. (Natrice Miller/AJC)

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