Equifax's controversial handling of a massive data breach is starkly similar to the aftermath of a much earlier incident involving another Georgia based company.

The other company, then known as ChoicePoint, was once part of Atlanta-based Equifax.

Channel 2 Consumer Advisor Clark Howard has the steps you need to take now to keep your identity from being stolen.

The parallels raise questions about disconnects between businesses that are breached and consumers harmed by exposure of their sensitive personal information.

In both cases, Congress is talking tough.

Find out more on the surprising similarities, in my latest Unofficial Business column on MyAJC.com.

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AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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Hyundai says it plans to hire 3,000 more workers in Georgia and increase production to 500,000 units annually at the 16 million-square-foot factory it calls the Metaplant by 2028. (Courtesy of Hyundai Motor Group)

Credit: Hyundai Motor Group

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Julian Conley listens during opening statements in his trial at Fulton County Superior Court in Atlanta on Wednesday, Sept. 17, 2025. The 25-year-old is accused of fatally shooting 8-year-old Secoriea Turner in July 2020. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com