Millennials, a formidable economic segment that tends to get generalized as being self-absorbed and non-caring, are more attuned to corporate social responsibility than some may realize. Our lead column dissects a recent Aflac survey which shows Atlanta millennialS prefer to spend their money with companies and brands with definitive charitable strategies. The companion column outlines ways individuals can plan and budget for philanthropy.

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FEBRUARY 28, 2013-ATLANTA: Public art Provocateur, Randy Osborne works on his "Letter A Day" project in his Inman Park apartment on Thurs. 28th, 2013. (Phil Skinner/AJC)

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Tracy Woodard from InTown Cares (left) and Lauren Hopper from Mercy Care organization work with residents at the Copperton Street encampment in August 2024. 
(Miguel Martinez / AJC)

Credit: Miguel Martinez