Collective Soul adds third show to Coca-Cola Roxy run in March

Collective Soul will add a third performance to its run at the Coca-Cola Roxy in March.

The shows are the first the band is playing in 2021 – they performed over New Year’s in Florida – and are among a spate of concerts being held at the venue this spring.

Tickets for the March 27 date will go on sale at 10 a.m. Feb. 24 via pre-sale and 10 a.m. Feb. 25 to the general public at livenation.com.

A handful of tickets remain for the March 25-26 shows.

As with many socially distanced shows at the moment, tickets are being sold in blocks (tables on the floor, reserved seating in the balcony), with most seating in configurations of three-to-six. Tickets start at $65 each, which band management acknowledges is a higher-than-usual price, but with limited seating – about 650-670 seats per performance in the 3,600-capacity venue – it’s the only way to make financial sense.

“We’ve seen no balking on people buying,” said Charlie Brusco, president of Red Light Management Atlanta, which handles Collective Soul. “If there’s still a concern about whether people are ready to go back (to concerts), I think that barrier is coming down as the vaccines get out more and things start to normalize.”

As for Collective Soul’s mini-residency, playing to a hometown crowd is adding to the band’s excitement about being back onstage. “We’re doing multiple dates because it’s Atlanta and it’s the Roxy,” Brusco said.