The AJC's Stephanie Toone gives an exclusive behind-the-scenes look at why Atlanta loves Macy’s Pink Pig in 2017.

Macy’s Pink Pig continues Atlanta holiday tradition

Priscilla’s ride at Lenox Square has delighted families for more than 50 years

Forget Priscilla, Queen of the Desert. Atlanta has Priscilla, Queen of the Mall. 

And with her rosy cheeks and to-die-for long lashes, she looks fabulous for her age.

Priscilla is Macy’s Pink Pig, and she’s been a holiday tradition here in Atlanta for more than 50 years.

» 5 reasons Atlantans love Macy’s Pink Pig

The ride began in 1953 as a monorail along the ceiling of Rich’s department store. Years later, the monorails (another one had been added) were relocated to the downtown store’s roof. The ride later did a brief stint at CHOA’s Egleston Hospital.

In 2003, Priscilla found a new home at Lenox Square, on the upper-level parking deck near Macy’s. 

The Pink Pig train ride carries kids and their parents “through a life-sized storybook that includes the original Pink Pig and other holiday friends. A portion of the proceeds from each ride benefits the Children’s Healthcare of Atlanta,” Macy’s website states.

Since 2003, Priscilla has earned more than $800,000 for CHOA.

The Pink Pig Tent is already up, and rides began Nov. 2. But you have plenty of time to jump on. Priscilla will be at Lenox Square every day — except Nov. 24 (tree lighting), Thanksgiving and Christmas — through Jan. 5.

Each ride costs $3, with discounts for multiride tickets: two rides for $5.50; three rides for $7.50.

» Find more holiday happenings in our 2019 Winter Guide

DETAILS

Macy’s Pink Pig

Runs through Jan. 5

Lenox Square upper-level parking deck 

3393 Peachtree Road NE 

Atlanta, GA 30326  

For more information, please call Macy’s Pink Pig Ride at 404-231-2796 or 404-231-2959.

See photos of Macy’s Pink Pig:

» Through 2005 

» In 2009

» In 2010

» In 2011

» In 2012

» In 2013

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