Pete Spriggs, program director, said WSB needed to do more traffic reports at the 4 p.m. hour as the evening traffic woes tend to start even earlier now. With a syndicated show like Hannity, the station couldn't do traffic every six minutes the way it does now from 5 to 7 p.m. This way, there will be 10 traffic reports at the 4 p.m. hour as well.
Erickson, who will run from 4 to 6 p.m., is used to the interruptions on his show. Arum, who also does traffic in the mornings in a split shift and will host his show from 6 to 8 p.m., will have to be the one who breaks every few minutes at the 6 p.m. hour for traffic. Traffic reports air every 15 minutes at the 7 p.m. hour.