What is a "Morning Moment"? Here's how the press release describes it: "Something special each half-hour that makes you think, smile, laugh or cry. This could be a profile of a great character, a Random Act of Kindness, or something else. Whatever form it takes, it will be a celebration of the human spirit and sharable -- something we all need each morning in a crazy, hectic Atlanta lifestyle!"
The morning show is in third place behind Channel 2 Action News and Fox 5 but ahead of CBS46. Ratings for the 5 a.m. to 7 a.m. show in the first half of 2014 are up significantly year over year at the 5 a.m. hour, flat at the 6 a.m. hour. The show averaged a 1 rating, up from a .75 a year earlier at 5 a.m. and a 1.9 rating at 6 a.m.