Posted Tuesday, February 13, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog
The spruced up, hipper version of what used to be The Fan 2, now called The Sports X, will launch a new talk show featuring Kicks 101.5 personality Jerry "Tug" Cowart and former University of Georgia quarterback Hutson Mason.
Airing from noon to 3 p.m., it's a clear effort by owner David Dickey to instill younger blood on a station, heard on the AM/FM dials on 1230 and 106.3 but also online.
He said the new show will likely start in early March.
Cowart reported to work for the first time at Fan headquarters by Suntrust Park Monday. He has worked at Kicks going back to 2007 in various duties including morning producer and afternoon host.
Dickey now has three original local shows on the station for the first time.
He recently added Mark Zinno in late afternoons and "Hometeam" Brandon Leak and former Georgia Tech quarterback Joe Hamilton in late mornings.
"Hutson is only 26," Dickey said. "He loves media. He wanted to do it while in school but wasn't able to due to athletic obligations. He's a good guy."
Cowart, Dickey said, "is a damn good broadcaster and will be a great teacher for Hutson." He will also become the director for digital content for Dickey Broadcasting as a whole where he'll oversee the podcast division and all other digital content, including television. (Who isn't getting into podcasts right now?)
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