WGST, in the 1980s and 1990s, was a powerful news/talk station in Atlanta when more listeners were on AM. It competed with WSB. For a time, the station also had an FM simulcast on 105.7, which fueled ratings. The station, which for a time aired the Atlanta Braves, was a launching pad for Clark Howard, Sean Hannity and Neal Boortz.
But as listeners steadily moved away from AM, WGST lost ratings. It dumped most local programming in 2006 and for a brief time disappeared completely in 2012-13 for Hispanic sports talk. With largely syndicated programming such as Glenn Beck, Dave Ramsey and George Noory, the ratings since 2013 have been tiny, usually with shares of 0.1 or 0.2.
The AM dial in Atlanta is now populated largely by niche ethnic and religious programming. News/talk WSB doesn’t even promote its 750 AM side since a vast majority of its listeners now catch it on 95.5.