Accuweather taunts Weather Channel in its own backyard with billboard

Fox News had a billboard in front CNN headquarters for years to tweak the competitor.

Now AccuWeather, ready to launch a cable station to compete against Atlanta-based the Weather Channel later this year, is doing the same. With the American Meteorological Society coincidentally in town this week for its annual conference, Accuweather placed this billboard in the heart of downtown:

This billboard just went up across the way from the #AMS2014 convention center. Right in TWC's backyard too! pic.twitter.com/O5jtxk1HLB

AccuWeather made the announcement about its new network last month right after DirecTV removed the Weather Channel from the air while the two are in dispute over retransmission fees.

According to the Centre Daily, State College, Pa.-based AccuWeather provides forecasting services to 175,000 clients worldwide and has a viewership of more than 1 billion. It serves 200 television stations, 760 radio stations and 600 newspapers, said spokesman Justin Roberti. The one missing component is a cable network.

DirecTV currently airs WeatherNation, another competitor to the Weather Channel.