Calling himself "the Money man" on air, he does his show most of the time from his home. "Don't touch that dial," he told listeners on a recent Tuesday morning. "I'll smack your fingers!"
He will sometimes tape bits in advance but goes live as well. He has no compunction going on the air at 6 a.m. EST (3 a.m. his time), working for three hours, then going to sleep as the sun comes up. "I'm like Dracula. I stay up all night."
The rocker remains a busy man, touring 150 dates a year on weekends with a collection of hits such as "Baby Hold On," "Shakin'," "Think I'm in Love" and "Take Me Home Tonight," his biggest song, featuring Ronnie Spector. The River plays all those tunes.
Lee Cagle, River program director, said Cox Radio was seeking celebrity jocks for the station and Money "tested really high." Cagle had a friend in Los Angeles broach the idea to Money, who was receptive and, within six weeks, they had a deal.
"We just have to feed him the right things to say," Cagle said. "He's already come to Atlanta several times so he gets to learn the city."
Cagle said he's training Money on the art of radio. "He's catching on pretty quickly."
Sometimes, Cagle said, Money gets so excited he talks too fast and his distinctive Brooklyn accent becomes too heavy.
"He has to remember he's not on stage. Slow down. Take it back a notch! He's catching himself now."
"It's short term for now to see how it works," Cagle added. "But we all want it to work. We're putting a lot into it."
And Money's advice to Cagle? "Play more of me!" (Money has had 11 songs on the Billboard magazine Top 40.)
Greg Kihn --- a fellow 1970s/'80s rock star best known for such hits as "Jeopardy" and "The Breakup Song" --- transitioned into a full-time morning jock at a rock station in San Jose, Calif., 13 years ago. "You need a lot of [guts] to go from rock 'n' roll to radio," said Kihn, a friend of Money's.
Other stars with regular shows include Alice Cooper, Mike Reno of Loverboy and Nikki Sixx of Motley Crue.
"Radio," Kihn said, "is a sprint, not a marathon. It's fraught with peril. There are days you don't feel good. You had a gig the night before and you're hung over. You have to suck it up and do it.
"That's what makes you a professional."
9:30 p.m., Nov. 18.
$25.65 to $112.80, after fees. Wild Bill's Atlanta, 2075 Market St., Duluth. 678-473-1000, www.wildbillsatlanta.com