The three nights of pre-Super Bowl concerts at State Farm Arena resulted in a lucrative showing for the transformed Atlanta venue.
The series of marquee-name shows – dubbed, for the first time, as the Bud Light Super Bowl Music Fest – combined for more than $10 million in revenue and more than 38,000 tickets sold, according to venue sources.
As well, the Feb. 2 concert featuring co-headliners Bruno Mars and Cardi B earned the highest single-night gross in the history of State Farm Arena (including the 19 years the venue was known as Philips Arena). The pair sold 14,152 tickets and grossed nearly $6.5 million.
The Feb. 1 pairing of Aerosmith and Post Malone moved 12,894 tickets for a gross of $3.6 million and the Jan. 31 EA Sports Bowl featuring hometown rappers Ludacris, Migos, Lil Yachty, Lil Baby, Metro Boomin and Lil Jon - as well as special guest Ciara - sold 11,149 tickets for a gross of more than $1.3 million.
“The entire city of Atlanta did a tremendous job hosting the Super Bowl and we are proud that our venue was able to showcase some of the greatest entertainers in music over three consecutive nights,” said Trey Feazell, executive vice president of State Farm Arena programming.
The home of the Atlanta Hawks re-opened in October after a multi-year, $200 million overhaul.
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