Wild Heaven is located in the Lee + White development on 1010 White St. in southwest Atlanta. It joins several other new drink-focused concepts at Lee + White, include Hop City beer store and its restaurant Boxcar, ASW Distillery’s Exchange tasting room and and barrel-aging facility, Monday Night Brewing and the soon-to-open Best End Brewing, as well as kombucha purveyor Cultured South.
Asked for his take on Wild Heaven's place in "Malt Disney," what some are calling Lee + White, Purdy said in a March 2019 interview, "I can tell you none of us are here randomly. We're all here because we want to be here together. We believe that the sum of our parts will clearly be more valuable."
The 21,600 square-foot seven-barrel “experimental” Wild Heaven brewery will feature beers from brewmaster and co-founder Eric Johnson. There will be several bars in the two-part taproom, a full kitchen offering counter-service pizza and other food, an outdoor bar adjacent to the Beltline and a large multipurpose event space.
Chef Eddie Russell (Argosy, Last Word, Parish, Farm 255, Five & Ten) joins Wild Heaven as its full-time chef implementing a counter-service model focused on food made with locally-sourced ingredients whenever possible. FINA at Wild Heaven will feature Latin fare like tacos, flatbreads and an ongoing series of pop-ups featuring other creations from Russell as well as by guest chefs.
Four locations throughout the building will feature 68 taps. Beers will include Wild Heaven year-round offerings such as Emergency Drinking Beer and ATL Easy Ale, plus a constantly rotating menu of experimental small batch beers brewed in the West End brewhouse. Johnson will continue to explore various European and American styles with a particular focus on botanical beers. On the patio is the Emergency Drinking Bar, with eight taps and canned beer for quick service and celebrating Atlanta’s beautiful weather.
During the week (starting Sept. 9th), the West End Taproom will open daily at 8 a.m. Hot and cold coffee and pastries will be available, featuring Tremolo, their nitro coffee collaboration with Atlanta’s Radio Roasters.
Purdy and Johnson opened their first Wild Heaven location in 2014.
Purdy said Wild Heaven’s mission -- “Serve your neighbor” -- extends to the new location.
“When we were planning, we asked, ‘How can we be a true asset to this community?’ Yes, we want people to drink our beer and use our event space, but at the end of the day, you don’t do this type of thing unless want to be good for the community.”
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