Doesn’t seem so hard, right? But what if that chip was covered in dust made with the hottest pepper in the world?
That's what chip company Paqui is challenging people to do with its One Chip Challenge. For $6.99, you could buy one chip made with Carolina Reaper peppers, the hottest chip in the world according to the Guinness Book of World Records. Carolina Reapers have a rating of 1.5 million Scoville units -- compare that to jalapeno peppers, which rank at about 5,000 on the Scoville scale.