Following the success of the original Varasano's Pizzeria on Peachtree Road and the Hartsfield-Jackson Airport location in Terminal A, a third Varasano's has opened at the front entrance of Perimeter Mall.
This from the Varasano's Facebook page: Are you around Perimeter Mall???? It's Lunch Time and WE ARE OPEN!!!!
We are located at the front doors of Perimeter Mall, our doors are just to the right of the Main mall entrance! Just look for the big orange door!
According to a press release, the Perimeter Mall space is the first Varasano’s location to feature “a hybrid fast casual concept, offering personal-sized pizzas and a more convenient experience where tipping is not required.”
In 2013, AJC restaurant critic John Kessler declared that “the best pizza in Atlanta is, in fact, at Varasano’s Pizzeria.”
Kessler’s description: “The crust — thin, crispy, pliable, lightly soured, well salted — tastes good whether you’re folding it to cram in your mouth, cutting it with a knife and fork or picking at the leftover bits with your fingers. These pizzas are constructed with care and that certain finesse that makes the tomato sauce taste brighter and the cheese milkier. Add in a good salad, an acceptable glass of wine, and — if you’re hungry — an order of tender meatballs in terrific tomato gravy.”
More details from the release:
“We’ve updated our highly lauded menu for service in a hybrid fast casual environment, and we’ve added some new items to the mix,” owner Jeff Varasano said. “When we launched the original Varasano’s our goal was to create high quality, and now our goal is to bring the exact same quality and ingredients at a much lower price for everyone to enjoy.”
Pizzas at the new Perimeter Mall location will start around $5, and long-time fans of the brand will note a dozen new toppings and a selection of Burrata salads have been added to the menu.
“In the past five years, we’ve seen two trends in pizza,” Varasano said. “There’s an elite group of award-winning pizzerias competing on taste and quality, and there are a lot of emerging fast casual concepts offering speed, price and convenience. With this new location, we’re leading the pack to merge the two, and we’re very proud of this move into uncharted territory.”
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