The Impossible Burger -- known as 'the veggie burger that bleeds -- became available in Atlanta for the first time earlier this month , good news for those who love beef but are trying to eat less of it and vegetarians who miss a big, juicy burger.

But does the plant-based vegan patty — made of water, plant proteins, coconut oil and heme, a natural molecule that gives burgers their distinctive taste and is also found in plants -- live up to they hype? We tried it to find out.

Want to try it for yourself? It's available at The Counter in Roswell as a sandwich with herbed goat cheese, tomatoes, grilled red onions, mixed greens, spicy tomato jam and dijon balsamic on an English muffin ($15) or as a salad on mixed greens and quinoa with alfalfa sprouts, toasted almonds, grilled red onions, roasted grape tomatoes and a sesame ginger vinaigrette.

It's also available at Grindhouse Killer Burger locations (except Hartsfield-Jackson International Airport) as a build-your-own burger ($7.50 for a single, $9.50 for a double) with your choice of sauce and additional premium add-ons, with a vegan bun option.

You can also now find it at Argosy and Star Provisions.

Watch the video below to get our take on the burger:

The Counter, 850 Mansell Road, Roswell. 678-461-9661, order.thecounter.com/menu/counter-roswell

Grindhouse Killer Burgers, locations in Athens, Atlanta and Decatur. grindhouseburgers.com

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The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC