"Insane Milkshakes" from Sugar Factory.
Photo: Handout
Photo: Handout

Sugar Factory will serve 24-scoop sundaes, ‘insane milkshakes’ when it opens next month in Midtown

Grand opening party to feature DJ set from Nick Cannon


Prepare for a sugar coma.

Las Vegas-based Sugar Factory American Brasserie is slated to open its first Georgia location next month at 1080 Peachtree St. in Midtown. It takes over the space previously occupied by Mi Cocina, which closed in 2016 after four years.

A Sept. 27 grand opening party will feature a DJ set from former “America’s Got Talent” host Nick Cannon.

The two-story, 8,000-square-foot restaurant will include a full-service café and confectionary shop; retail store; indoor and outdoor dining areas; two full-service bars and a private dining room, as well as a gummy bears chandelier over the main dining room.

“Sugar Factory is all about celebrating the sweetest moments in life,” Sugar Factory owner Charissa Davidovici said in a prepared statement. “We want to create a fun, unforgettable dining experience for any age, at every location. We are all about treasuring family fun and are looking forward to welcoming the Atlanta community to our newest restaurant.”

Sugar Factory’s 800 square-foot retail confectionary will feature a floor-to-ceiling candy wall with more than 500 types of sweet treats including the brand’s Couture Pops, lollipops on bedazzled stems. The café will offer coffees, hot chocolate, frozen hot chocolate, rainbow doughnuts and pastries and gelato and ice cream.

The dining room, which will feature red tufted banquets, crystal chandeliers and antique brass accents, will seat more than 200 customers, with an additional 60 seats in the outdoor dining area, including 12 at an al fresco bar.

Sugar Factory’s menu features items such as savory crepes, salads, burgers, milkshakes and pizzas. Signature items include the Rainbow Sliders, mini burgers with rainbow colored buns served with American cheese, crispy onions and sauce; milkshakes served in chocolate-covered mugs, including the Nutella Banana Milkshake with banana chocolate fudge and chocolate dipped banana and the Tie Dye Milkshake with red, blue, green and yellow white chocolate ganache, Pop Rocks and cotton candy; and desserts such as the King Kong Sundae, serving up to 12 people with 24 scoops of ice cream covered with toppings including sprinkles, gummy bears, caramel sauce, fudge sauce and giant swirly pops.

The restaurant’s white marble bar seats 12 and provides full menu service in addition to Sugar Factory’s 64 oz. alcohol-infused smoking candy goblets such as the Lollipop Passion, garnished with lollipops and candy necklaces; the Watermelon Mojito featuring rapper Pitbull’s Voli 305 Vodka and sour watermelon gummies; and the Night Owl combining Virginia Black Whiskey, mint-infused lemonade and candy finish of night owl lollipops.

Popular with celebrities like Kendall and Kylie Jenner, Drake and Jennifer Lopez, Sugar Factory also has locations in several other major cities including Miami, Dubai, Manila and Chicago, and is slated to add more locations ths fall at Mall of America in Minnesota and Faneuil Hall Marketplace in Boston.

Sugar Factory American Brasserie will be open from 11 a.m.-11 p.m. Sunday-Thursday and 11 a.m.-2 a.m. Friday-Saturday. Weekend brunch will be available on Saturdays and Sundays 11 a.m.-4 p.m.

The Atlanta grand opening party will be held at 8 p.m. Sept. 27, with the DJ set from Cannon beginning at 10 p.m. For reservations, call 470-428-4395.

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