Valor Coffee's new cafe space in Alpharetta.
Photo: Handout
Photo: Handout

Pop-up Valor Coffee is opening a brick-and-mortar location in Alpharetta

Coffee pop-up and roaster Valor Coffee is slated to get a permanent home in Alpharetta this summer.

The business is slated to move into its brick-and-mortar home at 44 Milton Ave. in late July. 

Owned by Riley Westbrook, Ross Walters, and Ethan Rivers, Valor started in August 2016 as a mobile espresso bar, doing pop-ups and event catering  for weddings and film sets. The business landed in a semi-permanent pop-up location at Thrive Coworking in downtown Alpharetta, and started roasting its own beans in July 2018. 

In addition to a variety of coffee drinks, Valor will partner with a third-party baker to sell pastries.

After the cafe opens, Valor plans to grow into a flagship roasting facility in North Fulton, followed by a second cafe inside the perimeter, Westbrook said.  

“Valor’s vision is to fill a hole in the specialty coffee market,” Westbrook said in an email. “Many coffee shops offer the best 1% of product, but the bottom 1% of service. Valor will offer the best product and the best service, being an idol of exceptional hospitality for countless businesses to follow.”


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