Coffee pop-up and roaster Valor Coffee now has a permanent home.
The business opened its brick-and-mortar home at 44 Milton Ave. over the weekend. A grand opening party is slated for Sept. 7, featuring a raffle giveaway with proceeds going to GCAC of Georgia. Also look for the rollout of Valor’s fall syrup Fallspice, made with a yam base and allspice, cinnamon and other spices.
Owned by Riley Westbrook, Ross Walters, and Ethan Rivers, Valor started in August 2016 as a mobile espresso bar, doing pop-ups and event catering for weddings and film sets. The business landed in a semi-permanent pop-up location at Thrive Coworking in downtown Alpharetta, and started roasting its own beans in July 2018.
In addition to a variety of coffee drinks, Valor will offer menu items including kolaches and banh mi from Food Food, a concept from chef Tyler Williams, formerly of Husk and Woodfire Grill.
In addition to the cafe, Valor plans to grow into a flagship roasting facility in North Fulton, followed by a second cafe inside the perimeter, Westbrook said.
"Valor's vision is to fill a hole in the specialty coffee market," Westbrook said in an email to the AJC in May. "Many coffee shops offer the best 1% of product, but the bottom 1% of service. Valor will offer the best product and the best service, being an idol of exceptional hospitality for countless businesses to follow."
Valor’s hours are 7-5 a.m. Monday-Friday, 8 a.m.-6 p.m. Saturday and Sunday.
44 Milton Ave., Alpharetta. 706-452-3329, valor.coffee/
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