Local design firm ASD | SKY used Ponce City Market’s industrial roots to define the design palate for each level of RFD Social using elements including including velvet, marble, leather, stenciled concrete floors, wood-paneled walls and aged tin ceilings.
The name "RFD Social" was inspired by Dinner Bell R.F.D. (Radio Farmer’s Democracy), a local radio show originally broadcasted from the tower’s 11th floor in the 1920s. Sears & Roebuck would air the show three days a week at noon, when rural farmers and housewives took a break from their day to gather around the table. At the start of each program, host and harmonist Dewey Burnett would ring a dinner bell, followed by a show full of farming and homemaking advice and music by local musicians of the time, from John Carson to the Wompus Cats.
For more information on RFD Social's progress, visit poncecityroof.com.
RFD Social is open during Skyline Park’s regular hours. It's $10 to enter the roof and tower, which includes a wristband good for the day.
RFD Social will be open noon-9 p.m. Sunday; 3 p.m.-10 p.m. Monday-Wednesday; 3-11 p.m. Thursday-Friday; 11 a.m.-11 p.m. Saturday.
Scroll down for a taste of what to expect when RFD Social opens