Arts and Culture

Red Lobster sales rise after Beyonce shout out

By Shelia Poole
Feb 9, 2016

Shelia Poole

Is there no end to Beyoncé-related news after the surprise release of  "Formation"  and her Super Bowl performance?

Nope, so keep reading. (And check out the video, below. Warning: it contains some explicit lyrics).

This time, it seems her "Formation" shout out about "Red Lobster" has caused a 33 percent sales spike at the popular seafood chain, according to CNN Money.

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You just can't pay for that kind of publicity.

Red Lobster spokesperson Erica Ettori said the brand was mentioned on Twitter 42,000 times in a single hour and trended for the first time in its history, reports CNN.

The song's lyrics talk about going to Red Lobster as a reward after sex:

http://youtu.be/LrCHz1gwzTo

According to Business Insider, some restaurants are serving special Beyoncé-themed drinks, such as a "Bey Breeze," to celebrate.

Related:

Rudy Guiliani blasts Beyonce's Super Bowl performance

Celebs and food: Aretha ready to jump into the food business

About the Author

Shelia has worked at The Atlanta Journal-Constitution for more than 30 years. Previously, she worked at The Lexington Herald-Leader and The Louisville Defender. Her beat is a bit of a mixed bag that includes religion and spirituality, culture and trends, race and aging. She earned degrees from Spelman College and Northwestern University.

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