Top golfer Jordan Spieth is teaming up with Atlanta-based Coca-Cola on what's been reported as one of the biggest deals the company has made with an athlete.
The 22-year-old champion from Texas will promote Coca-Cola through appearances in TV commercials, digital and social media campaigns, merchandising, outdoor advertising, packaging, events and more.
Spieth, who opened the season winning the Masters and The U.S. Open Championship, clinched the PGA TOUR’s 2015 FedEx Cup at the Tour Championship by Coca-Cola at Atlanta's East Lake Golf Course last year.
Financial terms of the deal were not released. Spieth is expected to promote Coca-Cola's Dasani water brand. Other Coca-Cola promoters include LeBron James (Sprite), Jennifer Aniston (Smartwater) and Taylor Swift (Diet Coke).
According to the company's release, Spieth has always been a fan:
Spieth, who enjoys cracking open an ice-cold Coca-Cola after a long, hot day of practicing in Texas, says some of his favorite Coca-Cola memories are still being made
“After winning the Tour Championship by Coca-Cola, one of the perks is receiving a 1955 Coca-Cola vending machine that dispenses the old-school glass bottles,” the golfer said in a release. “My little sister absolutely loves it. She comes over, goes straight to the machine, grabs a few bottles out, hands them around and asks me to open them for her.”
Spieth isn't the first golfer to partner with Coca-Cola. Georgia's legendary golfer Bobby Jones appeared in a Coca-Cola advertising campaign in 1947. He became a Coca-Cola bottler shortly thereafter.