Opinion

Burning Canada, Georgia’s best customer, is bad for U.S. business

As a former diplomat, I never thought I would see the day when Canada and Denmark are our enemies and China and Russia are our friends.
(Courtesy of Michael Ramirez/Creators Syndicate)
(Courtesy of Michael Ramirez/Creators Syndicate)
By Charles Shapiro – For The Atlanta Journal-Constitution
1 hour ago

Let’s clear the air about the stalled trade negotiations between the U.S. and Canada.

Nations don’t trade with each other. Businesses do.

Businesses seek to purchase and sell the best product at the best price, whether the vendor is down the road or across the border.

When Georgia pecans go to a grocery chain in Florida, it’s just called doing business. If the grocery chain is in Ontario, it becomes international trade.

Governments get involved when they impose taxes called tariffs on goods coming from another country. Japan protects rice farmers. The U.S. protects sugar and cotton farmers and steel and aluminum producers. Canada protects dairy farmers.

Trade agreements negotiate removal of tariffs to get governments out of the way so private businesses can buy and sell without government interference.

U.S.-Canada trade explained

Ambassador Charles Shapiro is a retired career diplomat and a professor at Georgia Tech. (Courtesy)
Ambassador Charles Shapiro is a retired career diplomat and a professor at Georgia Tech. (Courtesy)

In 2025, U.S. companies exported $333.6 billion of goods to Canada and imported $381.9 billion of goods from Canada.

That means we import $48.3 billion more than we exported. President Donald Trump says that trade deficit means Canada is “ripping off” the U.S. He’s wrong.

U.S. businesses purchase Canadian products because they meet the technical specs and at the best price — including $85.4 billion in Canadian oil. Without that oil, the U.S. would have had a trade surplus with Canada. Wouldn’t you rather import oil from dependable, reliable Canada than from problematic countries further away?

Canada is Georgia’s largest customer. In 2025, Georgia businesses exported $6.8 billion in goods to Canada. No business executive would insult and threaten their most important customer, but that is exactly what the United States is doing.

“We don’t need anything Canada has.” Trump has repeatedly said the U.S. doesn’t need anything from Canada. That’s true if we are willing to pay higher prices for similar products from elsewhere. Canada provides 60% of the aluminum we use in everything from dishwashers to cars to building facades. And 90% of the potash U.S. farmers use to fertilize their fields. Much of the lumber and plywood used to build U.S. homes comes from Canada. If you want to replace your deck, buy blueberries in the late summer when they are out of season here, or replace your fridge, you need Canada.

I’m still looking for that Canadian car. The president has said we don’t need Canadian cars. There is no “Canadian car” competing with U.S.-produced vehicles. Ford, GM and Stellantis make their cars and trucks on both sides of the border in order to supply both the U.S. and Canada.

The vehicles are identical whether they are assembled in Michigan or Ontario. That Jeep or Silverado assembled in Canada generally has about 60% U.S. content.

Canadian Prime Minister Mark Carney and U.S. President Donald Trump hold a press conference at the White House in Washington, D.C., Oct. 7, 2025. (Adrian Wyld/The Canadian Press via AP)
Canadian Prime Minister Mark Carney and U.S. President Donald Trump hold a press conference at the White House in Washington, D.C., Oct. 7, 2025. (Adrian Wyld/The Canadian Press via AP)

Enough jokes — and insults

As a result, angry Canadians are boycotting the U.S. Canadian tourism in the U.S. was down 25% in 2025. That’s $1.7 billion that Canadians did not spend here.

U.S. businesses, and especially the CEOs of the auto manufacturers, need to tell their elected representatives that enough is enough. Georgia Gov. Brian Kemp and other Republican governors need to get that message to the president and his team. As do the GOP senatorial candidates in Ohio, Maine, Michigan, Alaska and Kansas.

Ours is an unequal relationship: 72% of Canadian exports go to the U.S. while only 15% of U.S. exports go to Canada. But it doesn’t serve U.S. interests to squeeze out the last drop of advantage as if Canada were our enemy. Canada is not just a neighbor. It is a supplier, an investor, an ally — and America’s best customer.

As a former diplomat, I never thought I would see the day when Canada and Denmark are our enemies and China and Russia are our friends. When I taught international business, I never thought a U.S. president would consider trade to be a zero-sum game.

Burning your best customer is bad business.


Charles Shapiro is a retired career diplomat who served as U.S. ambassador to Venezuela 2002-2004 during President George W. Bush’s administration. Shapiro taught international business at the Robinson College of Business at Georgia State while he was president of the World Affairs Council of Atlanta. He is a professor of practice at the Nunn School at Georgia Tech. He delivered the Atlanta Journal in 1961.

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