A regional outage of Amazon Web Services had widespread effects nationwide Friday, even causing Amazon’s digital assistant Alexa to be unresponsive Friday morning.
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Users noted Alexa delivered verbal apologies and chimes, as well as a red ring of light signaling an issue.
Around 1 p.m., Down Detector reported a major spike in Alexa-related complaints. Some Alexa services, however, still work through the Alexa app.
By midafternoon, users reported that Alexa was responding to voice commands again.
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The outage is quite ironic considering Amazon’s recent Super Bowl ad campaign, which suggested (as a joke) that it could replace Alexa with celebrities if it lost its voice. Watch the ad below: