Why the Ohio State Buckeyes are kicking Justin Bieber’s backside (at the box office)

Move over Beyonce. You, too, Bruce Springsteen. And who needs Billy Joel when you can pay to watch Ohio State senior center Billy Price do his thing?

Land of 10 reached out to VividSeats.com to ask for a list of the hottest tickets to Big Ten home games this fall. Of the top six priciest average seats on the secondary ticket market, five involve the Ohio State Buckeyes:

(Source: VividSeats.com)

Two Ohio State games are still selling above the $400 mark, on average, according to Vivid Seats: The Buckeyes’ home contest against Oklahoma on Sept. 9 ($403, on average) and The Game — Ohio State at Michigan on Nov. 25 ($401).

Here’s where the Buckeyes rank among the Big Ten’s 10 hottest home tickets:

  1. Ohio State vs. Oklahoma, Sept. 9 — $403 average
  2. Michigan vs. Ohio State, Nov. 25 — $401
  3. Michigan vs. Michigan State, Oct. 7 — $295
  4. Ohio State vs. Penn State, Oct. 28 — $294
  5. Ohio State vs. Michigan State, Nov. 11 — $278
  6. Nebraska vs. Ohio State, Oct. 14 — $267
  7. Penn State vs. Michigan, Oct. 21 — $217
  8. Penn State vs. Pittsburgh, Sept. 9 — $212
  9. Wisconsin vs. Michigan, Nov. 18 — $203
  10. Minnesota vs. Nebraska, Nov. 11 — $200

That Ohio State is involved in five of the top six priciest seats in the league sounds about right. And while it is a surprise that the showdown with the rival Wolverines isn’t the most expensive ticket, if there’s a team, and a matchup, that could rival Jim Harbaugh for box-office supremacy, it’s probably the Sooners.

The two college football powers will be meeting for only the fourth time ever, and will be facing off in Columbus for the first time since September 1977. In the only other tussle at the Horseshoe, the Sooners left town 40 years ago with a 29-28 win.

Oklahoma and Ohio State have only played twice since, with the Bucks winning twice in Norman: 24-14 in 1983, and 45-24 last fall.


In all, five games involving the Buckeyes are selling for more than $250 per seat, on average. If you’re curious, that’s higher than eight of the top 10 most expensive in-demand concert tickets for all of 2016, according to Vivid Seats, and tops popular acts such as Springsteen ($249 on average), Justin Bieber ($232), Drake ($202), Guns N’ Roses ($176) and Beyonce ($170).

In-Demand Live Events of 2016
In-Demand Live Events of 2016 by the Team at Vivid Seats, your premier online source for concert tickets.

But when it comes to the box office, even The Boss doesn’t hold seven candles to Urban Meyer these days.

The post Why the Ohio State Buckeyes are kicking Justin Bieber’s backside (at the box office) appeared first on Land of 10.

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